Enter into the labyrinths of the mind of adman and lyricist Prasoon Joshi, as he takes you on a roller-coaster ride through cultural fields, creative mountains, cinematic valleys and tunnels of ideas. Joshi’s musings, in the form of a collection of columns, are divided into four sections, each exploring a specific theme, and all of them tied together by a common thread. They stem from ideas he has stumbled upon whilst working on and interacting about various projects, films, forums, literature festival discussions, and so forth. Some of them are set earlier in the decade, reflecting a simpler context, while the later ones have a more complex weave.