Personal MBA : a world-class business education in a single volume
By: Kaufman, Josh.
Material type:
BookPublisher: UK : Penguin, 2020Description: xxv, 464 p. ; ill., 20 cm.ISBN: 9780670919536.Subject(s): Marketing | Benefit of MBA | Social status | Analyzing systems | Finance | Crash course | Sales | Mental models | Human mindDDC classification: 658 Summary: From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | 658 KAU (Browse shelf) | Available | 034772 |
From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.
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