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Harvard business review on customer relationship management

By: Harvard Business School Press.
Material type: materialTypeLabelBookSeries: Harard business reiew paperback series.Publisher: Boston: Harvard Business School Press, 2002Description: vii, 192 p.; ill., index: 21 cm.ISBN: 1578516994 .Subject(s): Berry, Leonard L | Prahalad, C. K | Seybold, Patricia B | Customer relations -- ManagementDDC classification: 658.812
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