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Details for: Marketing library and information services : international perspectives.
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Marketing library and information services : international perspectives.
By:
Gupta, Dinesh K
.
Material type:
Book
Publisher:
Munchen:
K. G. Saur,
2006
Description:
xv, 419 p.; ill.: 22 cm
.
ISBN:
3598117531 .
Subject(s):
Information services -- Marketing
|
Information services -- Public relations
|
Libraries -- Marketing
|
Libraries -- Public relations
DDC classification:
021.7
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