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Marketing library and information services : international perspectives.

By: Gupta, Dinesh K.
Material type: materialTypeLabelBookPublisher: Munchen: K. G. Saur, 2006Description: xv, 419 p.; ill.: 22 cm.ISBN: 3598117531 .Subject(s): Information services -- Marketing | Information services -- Public relations | Libraries -- Marketing | Libraries -- Public relationsDDC classification: 021.7
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