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Integrated approach to services marketing : a book of readings on marketing of library and information services

By: Gupta, Dinesh K.
Contributor(s): Jambhekar, Ashok.
Material type: materialTypeLabelBookPublisher: Mumbai: Allied Publishers, 2003Description: 328 p.; ill.: 25 cm.ISBN: 8177644173 .Subject(s): Information services -- Marketing | Information services -- Public relations | Libraries -- Marketing | Libraries -- Public relationsDDC classification: 021.7
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