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Integrated approach to services marketing : a book of readings on marketing of library and information services

By: Gupta, Dinesh K.

Contributor(s): Jambhekar, Ashok.

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BookPublisher: Mumbai: Allied Publishers, 2003Description: 328 p.; ill.: 25 cm.ISBN: 8177644173 .Subject(s): Information services -- Marketing | Information services -- Public relations | Libraries -- Marketing | Libraries -- Public relationsDDC classification: 021.7

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Item type	Current location	Call number	Status	Date due	Barcode
Books		021.7 GUP (Browse shelf)	Available		007501

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Previous	021 SEE Archives for the future : global perspectives on audiovisual archives in the 21st century	021.2 JOH This book is overdue : how librarians and cybrarians can save us all	021.7 GUP Marketing library and information services : international perspectives.	021.7 GUP Integrated approach to services marketing : a book of readings on marketing of library and information services	021.7 LAN Social networking primer for librarians	021.7 MAT Marketing today's academic library : a bold new approach to communicating with students	021.7 ROS Marketing the best deal in town : your library	Next

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