1. We are like that only : understanding the logic of consumer India

by Bijapurkar, Rama.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Portfolio, 2007Availability: Items available for loan: [Call number: 339.470954 BIJ] (1).
2. Shoveling smoke : advertising and globalization in contemporary India

by Mazzarella, William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Duke University Press, 2003Availability: Items available for loan: [Call number: 659.10954 MAZ] (1).

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