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1.
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Data mining techniques : data marketing, sales, and customer support
by Berry, Michael J. A. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: John Wiley & Sons, 1997Availability: Items available for loan: DAU [Call number: 658.802 BER] (1).
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2.
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
by Wheeler, Alina. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey: John Wiley & Sons, 2003Availability: Items available for loan: DAU [Call number: 658.827 WHE] (1).
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3.
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Handbook for focus group research
by Greenbaum, Thomas L. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Sage Publications, 1998Availability: Items available for loan: DAU [Call number: 658.83 GRE] (1).
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4.
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Nonprofit marketing : marketing management for charitable and nongovernmental organizations
by Wymer, Walter | Gomes, Roger | Knowles, Patricia. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Sage Publications, 2006Availability: Items available for loan: DAU [Call number: 658.8 WYM] (1).
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5.
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Interactive TV technology and markets
by Srivastava, Hari Om. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: Artech House, 2002Availability: Items available for loan: DAU [Call number: 384.555 SRI] (1).
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6.
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Digital dealing : how e-markets are transforming the economy
by Hall, Robert E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Texere, 2001Availability: Items available for loan: DAU [Call number: 381 HAL] (1).
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7.
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Game design
by Bates, Bob. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: Thomson Course Technology, 2004Availability: Items available for loan: DAU [Call number: 794.81 BAT] (1).
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8.
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Improving Marketing Effectiveness
by Shaw, Robert. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Profile Books, 2001Availability: Items available for loan: DAU [Call number: 658.8 SHA] (1).
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9.
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Pocket Finance
by Hindle, Tim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Profile Books, 2001Availability: Items available for loan: DAU [Call number: 338.7 HIN] (1).
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10.
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Pocket Investor
by Ryland, Philip. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Profile Books, 2001Availability: Items available for loan: DAU [Call number: 338.7 RYL] (1).
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11.
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Marketing library and information services : international perspectives.
by Gupta, Dinesh K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Munchen: K. G. Saur, 2006Availability: Items available for loan: DAU [Call number: 021.7 GUP] (1).
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12.
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International marketing : analysis and strategy
by Shaw, John J | Onkvisit, Sak. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2005Availability: Items available for loan: DAU [Call number: 658.848 ONK] (1).
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13.
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Marketing mantra : the real story of direct marketing in India
by Gupta, Vaswar Das. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2001Availability: Items available for loan: DAU [Call number: 658.872 GUP] (1).
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14.
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Advertising and Marketing
by Kuegler, Thomas J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2000Availability: Items available for loan: DAU [Call number: 659.1 KUE] (2).
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15.
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Principles of marketing
by Kotler, Philip | Armstrong, Gary. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi: Prentice Hall of India, 2004Availability: Items available for loan: DAU [Call number: 658.8 KOT] (2).
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16.
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E-Commerce: A Managerial Perspective
by Joseph, P. T. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2002Availability: Items available for loan: DAU [Call number: 650 JOS] (1).
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17.
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Basics of distribution management: A logistical approach
by Kapoor, Satish K | Kansal, Purva. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2003Availability: Items available for loan: DAU [Call number: 658.8 KAP] (1).
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18.
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Bringing new technology to market
by Allen, Kathleen R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2002Availability: Items available for loan: DAU [Call number: 658.5 ALL] (1).
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19.
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Marketing of agricultural products
by Uhl, Joseph N | Kohls, Richard L. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2005Availability: Items available for loan: DAU [Call number: 381.41 KOH] (1).
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20.
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Principles of marketing
by Kotler, Philip | Armstrong, Gary. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall of India, 2003Availability: Items available for loan: DAU [Call number: 658.8 KOT] (7).
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