000			00606nam a2200181Ia 4500
008			161214s9999 xx 000 0 und d
020			_a9971513692 _c(pbk)
082			_223 _a658.802 _bBER
100			_aBerry, Michael J. A.
245		0	_aMastering data mining : the art and science of customer relationship management
260			_aNew York: _bJohn Wiley & Sons, _c2005
300			_axviii, 494 p.; _bill.: _c24 cm.
650			_aBusiness enterprises -- Computer networks -- Management
650			_aData mining
650			_aMarketing -- Data processing
700			_aLinoff, Gordon S.
942			_2ddc _cBK
999			_c10036 _d10036