000 | 00426nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 161214s9999 xx 000 0 und d | ||
020 |
_a9971513900 _c(pbk) |
||
082 |
_223 _a658.8 _bAAK |
||
100 | _aAaker, David A. | ||
245 | 0 | _aStrategic market management | |
250 | _a6th ed. | ||
260 |
_aNew York: _bJohn Wiley & Sons, _c2004 |
||
300 |
_axiv, 338 p.; _b: _c23 cm. |
||
650 | _aMarketing -- Management | ||
942 |
_2ddc _cBK |
||
999 |
_c10041 _d10041 |