000			00561nam a2200193Ia 4500
008			161214s9999 xx 000 0 und d
020			_a9780070402737 _c(pbk)
082			_223 _a658.4038 _bBER
100			_aBerson, Alex
245		0	_aBuilding Data Mining Applications for CRM
260			_aNew Delhi: _bTata McGraw-Hill, _c2000
300			_a510 p.; _bill.: _c24 cm.
650			_aBusiness Value
650			_aCustomer Acquitions
650			_aData Mining
650			_aDecision Support Systems
650			_aKeys to Building the Solutions
942			_2ddc _cBK
999			_c10393 _d10393