000			00577nam a2200193Ia 4500
008			161214s9999 xx 000 0 und d
020			_a9780070439535 _c(hbk)
082			_223 _a658 _bMOO
100			_aMoon, Michael
245		0	_aFirebrands : building brand loyalty in the internet age
260			_aNew Delhi: _bTata McGraw-Hill, _c
300			_a318 p.; _bill.: _c24 cm.
650			_aBrand Fundamentals
650			_aBuilding Brand Loyalty in the Internet Age
650			_aFire Brands
650			_aFirebranding in Action
700			_aMillison, Dough
942			_2ddc _cBK
999			_c10441 _d10441