000 00540nam a2200181Ia 4500
008 161214s9999 xx 000 0 und d
020 _a9780070620186
_c(pbk)
082 _223
_a658.8
_bPER
100 _aMcCarthy, E. Jerome
245 0 _aBasic marketing : a global-managerial approach
260 _aNew Delhi:
_bTata McGraw-Hill,
_c2005
300 _axli, 793 p.;
_b:
_c28 cm.
650 _aMcCarthy, E. Jerome
650 _aPerreault, William D.
650 _aMarketing -- Management
700 _aPerreault, William D.
942 _2ddc
_cBK
999 _c10704
_d10704