000 | 00540nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 161214s9999 xx 000 0 und d | ||
020 |
_a9780070620186 _c(pbk) |
||
082 |
_223 _a658.8 _bPER |
||
100 | _aMcCarthy, E. Jerome | ||
245 | 0 | _aBasic marketing : a global-managerial approach | |
260 |
_aNew Delhi: _bTata McGraw-Hill, _c2005 |
||
300 |
_axli, 793 p.; _b: _c28 cm. |
||
650 | _aMcCarthy, E. Jerome | ||
650 | _aPerreault, William D. | ||
650 | _aMarketing -- Management | ||
700 | _aPerreault, William D. | ||
942 |
_2ddc _cBK |
||
999 |
_c10704 _d10704 |