000 | 00573nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 161214s9999 xx 000 0 und d | ||
020 |
_a9780071362467 _c(hbk) |
||
082 |
_223 _a658.4012 _bMCG |
||
100 | _aMcGrath, Michael E. | ||
245 | 0 | _aProduct strategy for high technology companies | |
250 | _a2nd ed. | ||
260 |
_aNew York: _bMcGraw-Hill, _c2000 |
||
300 |
_axx, 378 p.; _b: _c24 cm. |
||
650 | _aHigh technology industries -- Management | ||
650 | _aIndustrial management | ||
650 | _aProduct management | ||
650 | _aStrategic planning | ||
942 |
_2ddc _cBK |
||
999 |
_c10967 _d10967 |