000 00573nam a2200193Ia 4500
008 161214s9999 xx 000 0 und d
020 _a9780071362467
_c(hbk)
082 _223
_a658.4012
_bMCG
100 _aMcGrath, Michael E.
245 0 _aProduct strategy for high technology companies
250 _a2nd ed.
260 _aNew York:
_bMcGraw-Hill,
_c2000
300 _axx, 378 p.;
_b:
_c24 cm.
650 _aHigh technology industries -- Management
650 _aIndustrial management
650 _aProduct management
650 _aStrategic planning
942 _2ddc
_cBK
999 _c10967
_d10967