000 00577nam a2200169Ia 4500
008 161214s9999 xx 000 0 und d
020 _a9780387782126
_c(hbk)
082 _223
_a658.802
_bWIE
100 _aWierenga, Berend
245 0 _aHandbook of marketing decision models
260 _aNew York:
_bSpringer,
_c2008
300 _ax, 625 p.;
_bill.:
_c24 cm.
490 _aInternational series in operations research & management science
650 _aMarketing -- Decision making -- Mathematical models -- Congresses
650 _aMarketing decision models
942 _2ddc
_cBK
999 _c14864
_d14864