000 00620nam a2200205Ia 4500
008 161214s9999 xx 000 0 und d
020 _a9780670057955
_c(hbk)
082 _223
_a658.4
_bPRA
100 _aPrahalad, C. K.
245 0 _aFuture of competition : co-creating unique value with customers
260 _aBoston:
_bHarvard Business School Press,
_c2004
300 _axiii, 256 p.;
_bindex:
_c24 cm.
650 _aCompetition
650 _aCustomer relations
650 _aCustomer services
650 _aEconomic value added
650 _aStrategic planning
700 _aRamaswamy, Venkat
942 _2ddc
_cBK
999 _c17439
_d17439