000			00547nam a2200181Ia 4500
008			161214s9999 xx 000 0 und d
020			_a9780670084906 _c(hbk)
082			_223 _a659.2 _bRAM
100			_aRamadorai, S.
245		0	_aTCS story. . . and beyond
260			_aNew Delhi: _bPortfolio, _c2011
300			_axiii, 287 p.; _bill.: _c24 cm.
650			_aBranding (Marketing) -- India
650			_aCorporate image -- India
650			_aCreative ability in business -- India
650			_aTata Group -- Public relations
942			_2ddc _cBK
999			_c17503 _d17503