000 00566nam a2200193Ia 4500
008 161214s9999 xx 000 0 und d
020 _a9780684860381
_c(hbk)
082 _223
_a658.8
_bKOT
100 _aKotler, Philip
245 0 _aKotler on Marketing
260 _aNew York:
_bThe Free Press,
_c1999
300 _a257 p.;
_bIndex.:
_c24 cm.
650 _aHow to Create, Win, and Dominate Markets
650 _aAdministrative Marketing
650 _aStrategic Marketing
650 _aTactical Marketing
650 _aTransformational Marketing
942 _2ddc
_cBK
999 _c17772
_d17772