000 | 00566nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 161214s9999 xx 000 0 und d | ||
020 |
_a9780684860381 _c(hbk) |
||
082 |
_223 _a658.8 _bKOT |
||
100 | _aKotler, Philip | ||
245 | 0 | _aKotler on Marketing | |
260 |
_aNew York: _bThe Free Press, _c1999 |
||
300 |
_a257 p.; _bIndex.: _c24 cm. |
||
650 | _aHow to Create, Win, and Dominate Markets | ||
650 | _aAdministrative Marketing | ||
650 | _aStrategic Marketing | ||
650 | _aTactical Marketing | ||
650 | _aTransformational Marketing | ||
942 |
_2ddc _cBK |
||
999 |
_c17772 _d17772 |