000 | 00554nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 161214s9999 xx 000 0 und d | ||
020 |
_a9780765614919 _c(pbk) |
||
082 |
_223 _a658.812 _bLUS |
||
100 | _aLusch, Robert F. | ||
245 | 0 | _aService-dominant logic of marketing : dialog, debate, and directions | |
260 |
_aArmonk: _bM.E. Sharpe, _c2006 |
||
300 |
_axviii, 449 p.; _bill.: _c27 cm. |
||
650 | _aCustomer services | ||
650 | _aMarketing -- Philosophy | ||
650 | _aRelationship marketing | ||
700 | _aVargo, Stephen L. | ||
942 |
_2ddc _cBK |
||
999 |
_c18665 _d18665 |