000 00554nam a2200181Ia 4500
008 161214s9999 xx 000 0 und d
020 _a9780765614919
_c(pbk)
082 _223
_a658.812
_bLUS
100 _aLusch, Robert F.
245 0 _aService-dominant logic of marketing : dialog, debate, and directions
260 _aArmonk:
_bM.E. Sharpe,
_c2006
300 _axviii, 449 p.;
_bill.:
_c27 cm.
650 _aCustomer services
650 _aMarketing -- Philosophy
650 _aRelationship marketing
700 _aVargo, Stephen L.
942 _2ddc
_cBK
999 _c18665
_d18665