000 00534nam a2200181Ia 4500
008 161214s9999 xx 000 0 und d
020 _a9781400064281
_c(hbk)
082 _223
_a302.13
_bHEA
100 _aHeath, Chip
245 0 _aMade to stick : why some ideas survive and others die
260 _aNew York:
_bRandom House,
_c2008
300 _a323 p.;
_bill.:
_c23 cm.
650 _aContagion (Social psychology)
650 _aContext effects (Psychology)
650 _aSocial psychology
700 _aHeath, Dan
942 _2ddc
_cBK
999 _c19987
_d19987