000			00554nam a2200181Ia 4500
008			161214s9999 xx 000 0 und d
020			_a9781591391456 _c(hbk)
082			_223 _a658.8343 _bGIL
100			_aGilmore, James H.
245		0	_aAuthenticity : contending with the new consumer sensibility
260			_aBoston: _bHarvard Business School Press, _c2007
300			_axiii, 299 p.; _b: _c24 cm.
650			_aConsumer behavior
650			_aConsumers' preferences
650			_aProduct management
700			_aPine, B. Joseph.
942			_2ddc _cBK
999			_c21163 _d21163