| 000 | 00544nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 161214s9999 xx 000 0 und d | ||
| 020 |
_a9781591396192 _c(hbk) |
||
| 082 |
_223 _a658.802 _bKIM |
||
| 100 | _aKim, W. Chan | ||
| 245 | 0 | _aBlue ocean strategy : how to create uncontested market space and make the competition irrelevant | |
| 260 |
_aBoston: _bHarvard Business School Press, _c2005 |
||
| 300 |
_axv, 240 p.; _bill.: _c24 cm. |
||
| 650 | _aMarket segmentation | ||
| 650 | _aNew products | ||
| 700 | _aMauborgne, Renee | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c21171 _d21171 |
||