000 00573nam a2200181Ia 4500
008 161214s9999 xx 000 0 und d
020 _a9788132107156
_c(pbk)
082 _223
_a658.827
_bHAL
100 _aHalve, Anand
245 0 _aDarwin`s brands : adapting for success
260 _aNew Delhi:
_bSage Publications,
_c2011
300 _axvii, 168 p.;
_bill.:
_c24 cm.
650 _aBrand name products -- India
650 _aBranding (Marketing) -- India
650 _aConsumers' preferences -- India
650 _aIndia -- Economic conditions -- 1991
942 _2ddc
_cBK
999 _c23556
_d23556