000			00409nam a2200145Ia 4500
999			_c24993 _d24993
008			161214s9999 xx 000 0 und d
020			_a9780130467096 _cpbk
082			_a004 _bREE
100			_aReed, David
245		0	_aBalanced Introduction to Computer Science
260			_aNew Jersey: _bPearson Education, _c2005
300			_axix, 371 p.; _bill.: _c26 cm.
365			_aINR _b3595.80
520			_a"Effective advertising is, almost always, persuasive advertising. While not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out strategies for advertisers to adopt and illustrating the theories at work." "Offering not only conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion.". "To illuminate these theories, the book includes original case studies on campaigns as diverse as Death Cigarettes, Mecca Cola, the Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonald's, Omega and Silk Cut." "This book is essential reading for all marketing students and academics."--BOOK JACKET.
650			_aComputer science
650			_aHTML
650			_aData representation
650			_aJavaScript
650			_ahistory of computers
942			_2ddc _cBK