000			nam a22 7a 4500
999			_c28601 _d28601
008			180327b xxu||||| |||| 00| 0 eng d
020			_a9780765626080
082			_a658.575 _bKAH
100			_aKahn, Kenneth B.
245			_aProduct planning essentials
260			_bRoutledge, _c2011 _aNew York:
300			_axii, 267 p. _bill. _c24 cm.
365			_aGBP _b39.99, 3579.00
520			_aConcise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
650			_aNew products - Management
650			_aProduct management
650			_aProduct planning
650			_aTechnology Segmentation
650			_aIntellectual Property
942			_2ddc _cBK