000			cam a22 4500
999			_c28624 _d28624
008			180321b xxu||||| |||| 00| 0 eng d
020			_a9781509832163
082			_a658.802 _bKIM
100			_aKim, W. Chan
245			_aBlue ocean shift : beyond competing - proven steps to inspire confidence and seize new growth
260			_bPan Macmillan, _c2017 _aNew York:
300			_axi, 319 p. _bill. _c25 cm.
365			_aINR _b899.00
520			_a Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
650			_aMarket segmentation
650			_aEntrepreneurship
650			_aLeadership
650			_aBusiness and economics management
700			_aMauborgne, Renee
942			_2ddc _cBK