000			nam a22 7a 4500
999			_c28686 _d28686
008			180322b xxu||||| |||| 00| 0 eng d
020			_a9781851244317
082			_a686.22409 _bLOX
100			_aLoxley, Simon
245			_aType is beautiful : the story of fifty remarkable fonts
260			_bThe Bodleian Library, _c2016 _aOxford:
300			_avii, 262 p. _bill. _c23 cm.
365			_aUSD _b35.00/ Rs. 2327.50
520			_aBehind every typeface is a story ' who designed it, and why? What are its distinctive characteristics, and what cultural baggage does it carry? This book explores fifty of the most remarkable typefaces, dating from the birth of European printing in the fifteenth century (and the type used in the Gutenberg Bible ' the first significant book to be printed in Europe) to the present day. It features key examples in the aesthetic development of typography (Caslon, Baskerville, Bodoni) and those fonts which have made a significant impact on the wider world. Many fonts have added style to something culturally important (such as Johnston Sans on the London Underground), or assumed a cultural significance of their own, sometimes by accident. The designer of Comic Sans, for example, created the typeface for use in speech bubbles for a Microsoft programme, never expecting it to become one of the world's favourite ' and also most maligned ' fonts. Through the fonts this book also examines the often colourful lives of the key designers in the evolution of typography: Johannes Gutenberg, William Caslon, Nicolas Jenson, Stanley Morison and William Morris, among others ' including one who threw his unique set of metal type into the Thames to prevent others from misusing it ' and the enduring influence they have had on print culture. Of equal appeal to general readers, designers and typographers, this book is a vibrant cultural guide to the aesthetic choices we make in order to spread the word.
650			_aCaslon
650			_aTypewriter Faces
650			_aGoudy Old Style
650			_aTimes New Roman
942			_2ddc _cBK