000			nam a22 7a 4500
999			_c29596 _d29596
008			190625b xxu||||| |||| 00| 0 eng d
020			_a9783662492741 _c(hbk)
082			_a004.6 _bLIN
100			_aLinnhoff-Popien, Claudia _eedt
245			_aDigital marketplaces unleashed
260			_aGermany : _bSpringer, _c2018
300			_axxxiii, 935 p. : _bill. ; _c25 cm.
365			_b99.99 _cEUR _d00
504			_aIncludes bibliographical references.
520			_aThis collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.
650			_aSpecial purpose computers
650			_aSoftware engineering
650			_aInformation technology
650			_aElectronic commerce
650			_aMarketing research
650			_aApplication software
650			_aComputer Science
650			_aEmerging Markets
650			_aGlobalization
700			_aSchneider, Ralf _eedt
700			_aZaddach, Michael _eedt
942			_2ddc _cBK