000			a
999			_c29908 _d29908
008			200303b xxu||||| |||| 00| 0 eng d
020			_a9789353450847
082			_a658.409 _bSIT
100			_aSitapati, Sudhir
245			_aCEO factory : management lessons from Hindustan Unilever
260			_bJuggernaut Books _c2019 _aNew Delhi
300			_axxvi, 241 p. _c22 cm.
365			_b599.00 _cINR _d00
520			_aWhy are there so many CEOs across industries in India who are ex-Unilever people? What is the company’s secret management training sauce? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, The CEO Factory is an MBA course in a single book. https://www.juggernaut.in/books/ceo-factory-management-lessons-from-hindustan-uni
650			_aBusiness Management
650			_aMarketing
650			_aBranding Product
942			_2ddc _cBK