000			a
999			_c30028 _d30028
008			200611b xxu||||| |||| 00| 0 eng d
020			_a9789389109146
082			_a381.142 _bDAL
100			_aDalal, Mihir
245			_aBig billion startup : the untold Flipkart story
260			_bPan Macmillan India _c2019 _aNew Delhi
300			_a310 p. _c24 cm.
365			_b699.00 _cINR _d1.0
504			_aIncludes bibliographical references and index
520			_aThe definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live. IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology. Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged. Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company.
650			_aStartup
650			_aE-commerce
650			_aEntreprenurship
650			_aFlipkart
942			_2ddc _cBK