000			a
999			_c30043 _d30043
008			200616b xxu||||| |||| 00| 0 eng d
020			_a9789389351088
082			_a381.142 _bHAR
100			_aHari, T. N.
245			_aSaying no to jugaad : the making of Bigbasket
260			_bBloomsbury India _c2019 _aNew Delhi
300			_axvi, 170 p. _bill. _c23 cm.
365			_b599.00 _cINR _d1.00
520			_aSaying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems. The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories. Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of Indias most successful start-ups.
650			_aBigBasket
650			_aElectronic commerce
650			_aEntrepreneurship
650			_aStartup - India
700			_aSubramanian, M. S.
942			_2ddc _cBK