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_c31057 _d31057 |
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008 | 220621b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780241556849 | ||
082 |
_a650.1 _bLIS |
||
100 | _aList, John A. | ||
245 | _aVoltage effect : how to make good ideas great and great ideas scale | ||
260 |
_bPenguin Business, _c2022 _aLondon : |
||
300 |
_a265 p . ; _c24 cm |
||
365 |
_b799.00 _cINR _d01 |
||
504 | _aIncludes bibliographical references and index. | ||
520 | _aA leading economist answers one of today's trickiest questions: Why do some great ideas make it big while others fail to take off? "Scale" has become a favoured buzzword in the start-up world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one-whether you're growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve "high voltage"-the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unsalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You'll learn: How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable "ingredients" (until it collapsed because talent doesn't scale) Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale How governments could deliver more services to more citizens if they focused on the last dollar spent How one education centre leveraged positive spill overs to narrow the achievement gap across the entire community Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale. | ||
650 | _aStrategic planning | ||
650 | _aPolitical science | ||
650 | _aSuccess in business | ||
650 | _aEntrepreneurship Construction of a scale | ||
650 | _aAirline industry | ||
650 | _a Automobile safety | ||
650 | _a Benefit-cost analysis | ||
650 | _a Confirmation bias | ||
650 | _aCovid-19 pandemic | ||
650 | _aDiminishing marginal safety | ||
650 | _a False positives | ||
650 | _aFinancial incentives | ||
650 | _aGenetic analysis | ||
650 | _a Healthcare | ||
650 | _aIndividualism | ||
650 | _a Netflix | ||
650 | _aOpportunity cost | ||
650 | _aSituation, representativeness | ||
650 | _aScientific wellness, social norms | ||
650 | _aTransportation | ||
650 | _aUp-front cost | ||
650 | _a Voltage drops | ||
650 | _aGood ideas | ||
650 | _aSocial impact | ||
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