000			a
999			_c31057 _d31057
008			220621b xxu||||| |||| 00| 0 eng d
020			_a9780241556849
082			_a650.1 _bLIS
100			_aList, John A.
245			_aVoltage effect : how to make good ideas great and great ideas scale
260			_bPenguin Business, _c2022 _aLondon :
300			_a265 p . ; _c24 cm
365			_b799.00 _cINR _d01
504			_aIncludes bibliographical references and index.
520			_aA leading economist answers one of today's trickiest questions: Why do some great ideas make it big while others fail to take off? "Scale" has become a favoured buzzword in the start-up world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one-whether you're growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve "high voltage"-the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unsalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You'll learn: How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable "ingredients" (until it collapsed because talent doesn't scale) Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale How governments could deliver more services to more citizens if they focused on the last dollar spent How one education centre leveraged positive spill overs to narrow the achievement gap across the entire community Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.
650			_aStrategic planning
650			_aPolitical science
650			_aSuccess in business
650			_aEntrepreneurship Construction of a scale
650			_aAirline industry
650			_a Automobile safety
650			_a Benefit-cost analysis
650			_a Confirmation bias
650			_aCovid-19 pandemic
650			_aDiminishing marginal safety
650			_a False positives
650			_aFinancial incentives
650			_aGenetic analysis
650			_a Healthcare
650			_aIndividualism
650			_a Netflix
650			_aOpportunity cost
650			_aSituation, representativeness
650			_aScientific wellness, social norms
650			_aTransportation
650			_aUp-front cost
650			_a Voltage drops
650			_aGood ideas
650			_aSocial impact
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