| 000 | a | ||
|---|---|---|---|
| 999 |
_c31324 _d31324 |
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| 008 | 221129b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9783030986469 | ||
| 082 |
_a153.35 _bMOI |
||
| 100 | _aMoin, S M A. | ||
| 245 | _aCreativity in the imagination age : theories, practice and application | ||
| 260 |
_bPalgrave Macmillan, _c2022 _aCham : |
||
| 300 |
_axvii, 159 p. ; _bill., _c22 cm |
||
| 365 |
_b39.99 _cEUR _d84.50 |
||
| 504 | _aIncludes index. | ||
| 520 | _aIn the imagination age, organizations need to harness the power of creativity and innovation in order to survive and thrive. Grounded in academic and applied research, this book offers invaluable insights into these concepts from an interdisciplinary perspective. Through compelling narratives, the author critically discusses the theories and models that will empower the thinking of researchers, entrepreneurs and leaders. Revealing how the fourth industrial revolution can put our creative minds into play with enormous opportunities to solve problems and make meaning, the book invites us to debate how human and emerging technologies will write the next chapter of human history. It covers philosophical approaches to creativity, the characteristics of creative teams, the components of individual creativity as well as the role of imagination and associative thinking in fostering creativity and innovation. S M A Moin is a Senior Lecturer (Associate Professor) in Marketing at Queen Mary University of London, UK. He is an interdisciplinary researcher interested in storytelling, branding, trust, creativity, innovation and leadership. Before moving into academia, Moin worked in several industries, including military (Navy), media, publishing, and financial services. Before joining Queen Mary University of London, he worked as the Associate Head of Research and Scholarship at Coventry University London. | ||
| 650 | _aCreative ability | ||
| 650 | _aCreative ability in business | ||
| 650 | _aKnowledge workers | ||
| 650 | _aInnovative habits shape culture of creativity | ||
| 650 | _a Crafts | ||
| 650 | _a Empathy | ||
| 650 | _a Fantasy | ||
| 650 | _a Invention | ||
| 650 | _a Leadership | ||
| 650 | _a Marketing | ||
| 650 | _aNuclear | ||
| 650 | _aRobots | ||
| 650 | _aTypography | ||
| 650 | _a Vicegerent | ||
| 650 | _aWisdom | ||
| 650 | _aHuman development | ||
| 650 | _aPersonality traits | ||
| 650 | _a Culture | ||
| 942 |
_2ddc _cBK |
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