000			a
999			_c31973 _d31973
008			230420b xxu||||| |||| 00| 0 eng d
020			_a9780367856977
082			_a808.543 _bPAU
100			_aPaulsen, Klaus Sommer
245			_aIntegrated storytelling by design : concepts, principles and methods for new narrative dimensions
260			_bRoutledge, _aLondon : _c2022
300			_axii, 274 p. ; _bill., _c24 cm
365			_b29.99 _cGBP _d104.20
504			_aIncludes index.
520			_aThis pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling, and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design, and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.
650			_aAudience centric design method
650			_aBrand storytelling
650			_aContextual audience design
650			_aDynamic audience engagement
650			_a Experimental marketing
650			_aMicro stories
650			_a Narrative design
650			_aAudience
650			_a Story sphere
942			_2ddc _cBK