000			a
999			_c32034 _d32034
008			230811b xxu||||| |||| 00| 0 eng d
020			_a9780415249447
082			_a302.2 _bVAN
100			_aVan Leeuwen, Theo
245			_aIntroducing social semiotics
260			_bRoutledge, _c2005 _aLondon :
300			_axii, 301 p. ; _bill., _c25 cm
365			_b36.99 _cGBP _d108.40
504			_aIncludes bibliographical references and index.
520			_aIntroducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs." "The book traces the development of semiotic resources through particular channels such as the history of the press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology." "Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
650			_aSemiotics Social aspects
650			_aSociolinguistics
650			_aCommunication
650			_aDiscourse analysis
650			_aPictorial integration
650			_a Textual integration
650			_aCultural values
650			_aAdvertisements
650			_aPage composition
942			_2ddc _cBK