000			a
999			_c32050 _d32050
008			230811b xxu||||| |||| 00| 0 eng d
020			_a9780815349051
082			_a302.2 _bVAN
100			_aVan Leeuwen, Theo
245			_aMultimodality and identity
260			_bRoutledge, _c2022 _aLondon :
300			_aix, 179 p. ; _bill., (some color), _c24 cm
365			_b35.99 _cGBP _d108.40
504			_aIncludes bibliographical references and index.
520			_aThis book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analyzing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.
650			_aTypography
650			_a Bauhaus
650			_aColor Marketing group
650			_aDistinctive features
650			_a Experiential meaning potential
650			_aDramaturgical action
650			_aFunctional design
650			_aGoogle doodle
650			_aIdentity design
650			_aKurt Schwitters
650			_aLuminosity
650			_aMetafunction
650			_a Social semiotics
650			_aSynaesthesia
650			_aTexture
650			_aTimbre
650			_aVisual communication
942			_2ddc _cBK