000			a
999			_c32147 _d32147
008			230913b xxu||||| |||| 00| 0 eng d
020			_a9781529373387
082			_a303.4 _bCEN
100			_aCentola, Damon
245			_aChange : how to make big things happen
260			_bJohn Murray, _c2021 _aLondon :
300			_aviii, 343 p. ; _bill., _c21 cm
365			_b699.00 _cINR _d01
504			_aIncludes bibliographical references and index.
520			_aHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I? Why did Twitter take hold while Google+ has failed? What surprising lessons can we learn from Covid 19? From the spread of Covid-19 to the rise of political polarisation, from implicit bias to genetically modified food, from NASA to Netflix - it's time to think differently about how change works. Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not. Change shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, Change presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.
650			_aBelief change
650			_aHuman behavior
650			_aSelf-help
650			_aLeadership
650			_aSocial movements
650			_aMedical care
650			_aWittgenstein
942			_2ddc _cBK