000			a
999			_c32217 _d32217
008			231011b xxu||||| |||| 00| 0 eng d
020			_a9781009048804
082			_a346.048 _bCON
100			_aContreras, Jorge L.
245			_aIntellectual property licensing and transactions : theory and practice
260			_bCambridge University Press, _c2022 _aCambridge :
300			_axxiv, 925 p. ; _bill., _c26 cm
365			_b34.99 _cGBP _d109.80
504			_aIncludes index.
520			_aStudents of intellectual property law are often steeped in the theory and practice of IP litigation. Record labels sue parodists and illegal downloaders, patent owners sue infringers, luxury brands sue counterfeiters, employers sue employees who leak their valuable secrets. All of these cases and the doctrines that they create could lead to a view of the world of intellectual property as a battlefield. Like armaments, firms acquire IP rights solely to attack others, to bludgeon competitors or extract rent from consumers. But this view is wrong. It arises from the unfortunate fact that legal education emphasizes reported judicial decisions over all else, and judicial decisions arise from litigation. The reality, however, is that the vast majority of economic activity involving IP arises from transactions - business arrangements among firms and with consumers and, sometimes, the government.
650			_aCopyright licenses
650			_aIndustrial property
650			_aUnited States
650			_aIntellectual Property
650			_aLicense agreements
650			_aPatent licenses
650			_aTrademark licenses
650			_aTrade secrets
650			_aBankruptcy
650			_aFRAND licensing
650			_aUnwritten Transactions
650			_aRoyalty
650			_aAcademic Technology Transfer
650			_aAntitrust
650			_aCompetition Issues
942			_2ddc _cBK