000			a
999			_c32335 _d32335
008			230912b xxu||||| |||| 00| 0 eng d
020			_a9780198864165
082			_a006.312 _bSMI
100			_aSmith, Gary
245			_aPhantom pattern problem : the mirage of big data
260			_bOxford University Press, _c2020 _aOxford :
300			_avii, 227 p. : _bill., (some col.), _c21 cm
365			_b30.99 _cGBP _d109.80
504			_aIncludes bibliographical references and index.
520			_aPatterns in data are often used as evidence, but how can you tell if that evidence is worth believing? 'The Phantom Pattern Problem' helps readers avoid being duped by data, tricked into worthless investing strategies, or scared out of getting vaccinations. Becoming a sceptical consumer of data is important in this age of Big Data.
650			_aBig data
650			_aData Mining
650			_aQuantitative research
650			_aComputer Science
700			_aCordes, Jay
942			_2ddc _cBK