| 000 | nam a22 4500 | ||
|---|---|---|---|
| 999 |
_c32828 _d32828 |
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| 008 | 240219b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780367275266 | ||
| 082 |
_a796.072 _bTOB |
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| 100 | _aTobar, David A | ||
| 245 | _aSport industry research and analysis : an informed approach to decision making | ||
| 250 | _a2nd ed. | ||
| 260 |
_bRoutledge, _aNew York : _c2020 |
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| 300 |
_axx, 262 p. ; _bill., _c25 cm |
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| 365 |
_b46.99 _c£ _d110.20 |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aSport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analysing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review, research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets and videos. This is the clearest and most easy to use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals. | ||
| 650 | _aSports Statistical methods | ||
| 650 | _aTickets purchased | ||
| 650 | _aData Analysis | ||
| 650 | _aSport fandom | ||
| 650 | _aIndependent variable | ||
| 650 | _aSport management | ||
| 650 | _aSocial Science Research | ||
| 700 | _aCuneen, Jacquelyn | ||
| 942 |
_2ddc _cBK |
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