000			a
999			_c32879 _d32879
008			240221b xxu||||| |||| 00| 0 eng d
020			_a9789352873913
082			_a301.57 _bHAL
100			_aHall, Stuart
245			_aThe popular arts
260			_aHyderabad : _bOrient BlackSwan, _c2018
300			_axxvi, 398 p. ; _bill., (b & w), _c23 cm
365			_b1175.00 _c₹ _d01
504			_aIncludes bibliographical references and index.
520			_aWhen it first appeared in 1964, Stuart Hall and Paddy Whannel's The Popular Arts opened up an almost unprecedented field of analysis and inquiry into contemporary popular culture. Counter to the prevailing views of the time, Hall and Whannel recognized popular culture's social importance and considered it worthy of serious study. In their analysis of everything from Westerns and the novels of Mickey Spillane, Ian Fleming, and Raymond Chandler to jazz, advertising, and the television industry, they were guided by the belief that studying popular culture demanded an ethical evaluation of the text and full attention to its properties. In so doing, they raised questions about the relation of culture to society and the politics of taste and judgment in ways that continue to shape cultural studies. Long out of print, this landmark text highlights the development of Hall's theoretical and methodological approach while adding a greater understanding of his work. This edition also includes a new introduction by Richard Dyer, who contextualizes The Popular Arts within the history of cultural studies and outlines its impact and enduring legacy.
650			_aCultural studies
650			_aHall's theory
650			_aRomance
650			_aFantasy
650			_aEthical evaluation
650			_aTelevision industry
650			_aAdverstising
650			_aBeat music
650			_aAudience
650			_aMass media
700			_aWhannel, Paddy
942			_2ddc _cBK