000			a
999			_c33308 _d33308
008			241009b xxu||||| |||| 00| 0 eng d
020			_a9781422187395
082			_a658.4012 _bLAF
100			_aLafley, A. G.
245			_aPlaying to win : how strategy really works
260			_bHarvard Business Review Press, _c2013 _aBoston :
300			_a260 p. ; _bill., _c23 cm
365			_b999.00 _c₹ _d01
504			_aIncludes bibliographical references and index.
520			_aStrategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success--where to play and how to win.
650			_aOrganizational Innovation
650			_aProcter and Gamble Company
650			_aStrategic planning
650			_aSuccess in business
650			_aSustainable competitive advantage
650			_aWinning aspiration
650			_aHow—to—win choices
650			_aStrategy
700			_aMartin, Roger L.
942			_2ddc _cBK