000			a
999			_c33391 _d33391
008			241105b xxu||||| |||| 00| 0 eng d
020			_a9781108811620
082			_a343.0721 _bDUC
100			_aDucci, Francesco
245			_aNatural monopolies in digital platform markets
260			_bCambridge University Press, _c2020 _aCambridge :
300			_ax, 191 p. ; _bill., _c23 cm
365			_b1282.69 _c₹ _d01
490			_aGlobal competition law and economics policy
504			_aIncludes bibliographical references and index.
520			_aMulti-sided platform markets characterized by network externalities have always existed as an economic paradigm, but in different technological forms.1 The old village market place, physical shopping malls, or any traditional fair can be seen as multi-sided platform markets connecting buyers and sellers. They are all platform-meeting places where different agents that want to interact and transact with each other are brought together by an intermediary. The traditional printed ad-based newspaper is also a classic version of a platform connecting advertisers and eyeballs. More readers increase the value for advertisers that want to reach them, and readers generally are indifferent to or dislike ads. Due to these externalities across the different sides, newspapers can often be provided for free to create an audience for advertisers. Payment cards of various kind, the first twosided market closely studied in the industrial organization literature, are also a typical example of platforms, which connect merchant and cardholders concluding transactions.
650			_aAntitrust law
650			_aElectronic commerce
650			_aLaw and legislation
650			_aInternet industry
650			_aDigital Industries
650			_aPlatform Intermediation
650			_aTheory of the Firm
650			_aAlternative business models
650			_aE-Commerce marketplace
650			_aAmazon
650			_aRide-hailing platforms
650			_aCompetition policy
650			_aNatural monopolies
650			_aBreak-up policies
942			_2ddc _cBK