000			a
999			_c33886 _d33886
008			250424b xxu||||| |||| 00| 0 eng d
020			_a9781108724265
082			_a302.231 _bKOH
100			_aKohavi, Ron
245			_aTrustworthy online controlled experiments : a practical guide to A/B testing
260			_bCambridge University Press, _c2020 _aCambridge :
300			_axviii, 271 p. ; _bill. (some col.), _c23 cm.
365			_b30.99 _c₤ _d116.70
504			_aIncludes bibliographical references and index.
520			_aGetting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each runs more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for experienced practitioners who want to improve the way they and their organizations make data-driven decisions.
650			_aUser-generated content
650			_aMarketing
650			_aSocial Media
650			_aConfidence interval
650			_aDelta method
650			_aGuardrail metrics
650			_aInstitutional memory
650			_aNull hypothesis
650			_aOnline controlled experiments
650			_aSimpson's paradox
650			_aTreatment effect
650			_aWeb beacon
700			_aTang, Diane.
700			_aXu, Ya
942			_2ddc _cBK