| 000 | 00490nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 161214s9999 xx 000 0 und d | ||
| 020 |
_a8120314379 _c(pbk) |
||
| 082 |
_223 _a658.872 _bGUP |
||
| 100 | _aGupta, Vaswar Das | ||
| 245 | 0 | _aMarketing mantra : the real story of direct marketing in India | |
| 260 |
_aNew Delhi: _bPrentice Hall of India, _c2001 |
||
| 300 |
_axi, 162 p.; _b: _c23 cm. |
||
| 650 | _aDirect marketing -- India | ||
| 650 | _aTarget marketing -- India | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6623 _d6623 |
||