000 | 00596nam a2200217Ia 4500 | ||
---|---|---|---|
008 | 161214s9999 xx 000 0 und d | ||
020 |
_a8120318390 _c(pbk) |
||
082 |
_223 _a658.8 _bKOT |
||
100 | _aKotler, Philip | ||
245 | 0 | _aPrinciples of marketing | |
250 | _a10th ed. | ||
260 |
_aDelhi: _bPrentice Hall of India, _c2004 |
||
300 |
_axxix, 661 p.; _bill., index: _c28 cm. |
||
650 | _aMardketing strategies | ||
650 | _aMarketing | ||
650 | _aMarketing -- Principles | ||
650 | _aMarketing mix | ||
650 | _aMarketing process | ||
700 | _aArmstrong, Gary | ||
942 |
_2ddc _cBK |
||
999 |
_c6744 _d6744 |