000 00670nam a2200193Ia 4500
008 161214s9999 xx 000 0 und d
020 _a8177644173
_c(pbk)
082 _223
_a021.7
_bGUP
100 _aGupta, Dinesh K.
245 0 _aIntegrated approach to services marketing : a book of readings on marketing of library and information services
260 _aMumbai:
_bAllied Publishers,
_c2003
300 _a328 p.;
_bill.:
_c25 cm.
650 _aInformation services -- Marketing
650 _aInformation services -- Public relations
650 _aLibraries -- Marketing
650 _aLibraries -- Public relations
700 _aJambhekar, Ashok
942 _2ddc
_cBK
999 _c8644
_d8644