RC Home | Contact Us
DA-IICT Logo

Resource Centre

Image from Google Jackets

Trustworthy online controlled experiments : a practical guide to A/B testing

By: Contributor(s): Publication details: Cambridge University Press, 2020 Cambridge :Description: xviii, 271 p. ; ill. (some col.), 23 cmISBN:
  • 9781108724265
Subject(s): DDC classification:
  • 302.231 KOH
Summary: Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each runs more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for experienced practitioners who want to improve the way they and their organizations make data-driven decisions.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books DAU 302.231 KOH Available 035392

Includes bibliographical references and index.

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each runs more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for experienced practitioners who want to improve the way they and their organizations make data-driven decisions.

There are no comments on this title.

to post a comment.
Share