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McCarthy, E. Jerome

Basic marketing : a global-managerial approach - New Delhi: Tata McGraw-Hill, 2005 - xli, 793 p.; : 28 cm.

ISBN: 9780070620186 (pbk)

Subjects--Topical Terms:
McCarthy, E. Jerome
Perreault, William D.
Marketing -- Management

Dewey Class. No.: 658.8 / PER

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