| 000 -LEADER |
|---|
| fixed length control field |
00540nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161214s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070620186 |
| Terms of availability |
(pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Basic marketing : a global-managerial approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi: |
| Name of publisher, distributor, etc |
Tata McGraw-Hill, |
| Date of publication, distribution, etc |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xli, 793 p.; |
| Other physical details |
: |
| Dimensions |
28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
McCarthy, E. Jerome |
|
|---|
| Topical term or geographic name as entry element |
Perreault, William D. |
|
|---|
| Topical term or geographic name as entry element |
Marketing -- Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
228968Pearson Education |
|
|---|
| -- |
228968Orient Longman |