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Mooij, Marieke de

Consumer behavior and culture : consequences for global marketing and advertising - Thousand Oaks: SAGE Publications, 2003 - xiii, 345 p.; ill., index: 25 cm.

ISBN: 9780761926696 (pbk)

Subjects--Topical Terms:
Consumer behavior
Consumer behavior -- Cross-cultural studies
Consumers -- Psychology
Global consumer
Marketing

Dewey Class. No.: 658.8342 / MOO